Real estate ratings: how customer satisfaction awards work

What real estate ratings measure

Canstar Blue's real estate agents for buyers and sellers ratings compare agencies on customer satisfaction. Canstar Blue says the aim is to show what other Australians think about the agencies being compared. Canstar Blue says the survey asks people who have used a real estate agency in the last three years.

Canstar Blue says the ratings are not a single combined score of every part of the service. It says overall satisfaction is an individual measure, not a total of all the criteria. Canstar Blue says respondents also rated satisfaction with the value they got for their money, how the agent communicated, the agent's knowledge and advice, how problems were resolved, how accurate and effective the marketing was, and how contracts were handled. Canstar Blue says contract handling covers sales contracts and tenancy agreements.

How the ratings are put together

Canstar Blue says it asked 1,074 Australians about the real estate agency they had used in the last three years. Canstar Blue says the outcomes were measured through accredited research panels managed by Qualtrics. Canstar Blue says respondents rated their satisfaction with their agent from zero to 10, where zero meant extremely dissatisfied and 10 meant extremely satisfied.

Canstar Blue says a brand needs at least 30 responses before it can be included, so not all brands on the market appear in the survey. Canstar Blue says the winning brand is the one with the highest overall satisfaction rating once those scores are combined and averaged. Canstar Blue says if there is no clear winner from overall satisfaction, the brand with the most five-star ratings in the supporting criteria becomes the five-star recipient in overall satisfaction and wins the award. Canstar Blue says joint winners will be declared if no clear leader emerges.

Past winners and rated brands

Canstar Blue completed and released its latest ratings in September 2024. It says Australians rated First National number one, with five-star ratings for knowledge and advice from the agent, contract handling and overall satisfaction. Canstar Blue lists its past winners for these ratings as McGrath in 2023 and Harcourts in 2022.

No. 1

Questions

What is real estate ratings?: Canstar Blue's real estate ratings compare real estate agencies on customer satisfaction. Canstar Blue says the ratings are meant to show what other Australians think about the brands being compared.
How does real estate ratings work?: Canstar Blue says it surveys Australians who have used a real estate agency in the last three years and asks them to rate their satisfaction from zero to 10. Canstar Blue says brands need at least 30 responses to be included, and the winner has the highest overall satisfaction rating.
How many Australians does Canstar Blue survey for its real estate ratings?: Canstar Blue says it surveyed 1,074 Australians for feedback on the real estate agency they had used in the last three years.
Who has won Canstar Blue's real estate ratings?: Canstar Blue says First National was rated number one in its latest ratings for agencies helping buyers and sellers. Canstar Blue says past winners include McGrath in 2023 and Harcourts in 2022.
Which brands does Canstar Blue rate in its real estate ratings?: Canstar Blue says a brand needs at least 30 responses before it can be included, so the survey does not compare every brand on the market. Canstar Blue says the latest survey rated brands including First National, Harcourts and McGrath.

Sources

Best-Rated Real Estate Agents for Buyers & Sellers | Canstar Blue